The strategic positioning of store brands in retailer - manufacturer bargaining

Détails bibliographiques
Auteur principal:	Morton, Scott Morton
Autres auteurs:	Zettelmeyer, Florian
Format:	Livre
Langue:	anglais
Publié:	Cambridge National Bureau of Economic Research 2000.
Collection:	NBER working paper series no.7712
Sujets:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.