The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliografiska uppgifter
Huvudupphovsman:	Morton, Scott Morton
Övriga upphovsmän:	Zettelmeyer, Florian
Materialtyp:	Bok
Språk:	English
Publicerad:	Cambridge National Bureau of Economic Research 2000.
Serie:	NBER working paper series no.7712
Ämnen:	House brands > Marketing. > United States. Brand name products > Marketing. > United States. Inventories, Retail > United States.