The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliografiset tiedot
Päätekijä: Morton, Scott Morton
Muut tekijät: Zettelmeyer, Florian
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Cambridge National Bureau of Economic Research 2000.
Sarja:NBER working paper series no.7712
Aiheet:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.