The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Manylion Llyfryddiaeth
Prif Awdur: Morton, Scott Morton
Awduron Eraill: Zettelmeyer, Florian
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Cambridge National Bureau of Economic Research 2000.
Cyfres:NBER working paper series no.7712
Pynciau:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.