Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Chi tiết về thư mục
Tác giả chính: James, Jeffrey
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: London Macmillan 1983.
Những chủ đề:
Consumer education > Ddeveloping countries.
Advertising > Developing countries.
Consumers' preferences > Developing countries.
New products.