Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Bibliografiset tiedot
Päätekijä: James, Jeffrey
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: London Macmillan 1983.
Aiheet:
Consumer education > Ddeveloping countries.
Advertising > Developing countries.
Consumers' preferences > Developing countries.
New products.