Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: James, Jeffrey
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: London Macmillan 1983.
Θέματα:
Consumer education > Ddeveloping countries.
Advertising > Developing countries.
Consumers' preferences > Developing countries.
New products.