Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Consumer choice in the Third World a study of the welfare effects of advertising and new products in a developing country

Detalhes bibliográficos
Autor principal: James, Jeffrey
Formato: Livro
Idioma:English
Publicado em: London Macmillan 1983.
Assuntos:
Consumer education > Ddeveloping countries.
Advertising > Developing countries.
Consumers' preferences > Developing countries.
New products.