In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliografske podrobnosti
Glavni avtor: Chapman, Merrill R. 1953-
Format: Knjiga
Jezik:English
Izdano: Berkeley, Calif. Apress c2003.
Teme:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online dostop:Table of contents