In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliographic Details
Main Author: Chapman, Merrill R. 1953-
Format: Book
Language:English
Published: Berkeley, Calif. Apress c2003.
Subjects:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online Access:Table of contents