In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Detalhes bibliográficos
Autor principal: Chapman, Merrill R. 1953-
Formato: Livro
Idioma:English
Publicado em: Berkeley, Calif. Apress c2003.
Assuntos:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Acesso em linha:Table of contents