In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Opis bibliograficzny
1. autor: Chapman, Merrill R. 1953-
Format: Książka
Język:English
Wydane: Berkeley, Calif. Apress c2003.
Hasła przedmiotowe:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Dostęp online:Table of contents