In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliografische gegevens
Hoofdauteur: Chapman, Merrill R. 1953-
Formaat: Boek
Taal:English
Gepubliceerd in: Berkeley, Calif. Apress c2003.
Onderwerpen:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online toegang:Table of contents