In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

書誌詳細
第一著者: Chapman, Merrill R. 1953-
フォーマット: 図書
言語:English
出版事項: Berkeley, Calif. Apress c2003.
主題:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
オンライン･アクセス:Table of contents