In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

ग्रंथसूची विवरण
मुख्य लेखक: Chapman, Merrill R. 1953-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Berkeley, Calif. Apress c2003.
विषय:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
ऑनलाइन पहुंच:Table of contents