In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Detalles Bibliográficos
Autor Principal: Chapman, Merrill R. 1953-
Formato: Libro
Idioma:English
Publicado: Berkeley, Calif. Apress c2003.
Subjects:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Acceso en liña:Table of contents