In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliographische Detailangaben
1. Verfasser: Chapman, Merrill R. 1953-
Format: Buch
Sprache:English
Veröffentlicht: Berkeley, Calif. Apress c2003.
Schlagworte:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online Zugang:Table of contents