In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Bibliografiske detaljer
Hovedforfatter: Chapman, Merrill R. 1953-
Format: Bog
Sprog:English
Udgivet: Berkeley, Calif. Apress c2003.
Fag:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Online adgang:Table of contents