In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Manylion Llyfryddiaeth
Prif Awdur: Chapman, Merrill R. 1953-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Berkeley, Calif. Apress c2003.
Pynciau:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Mynediad Ar-lein:Table of contents