In search of stupidity over 20 years of high-tech marketing disasters

In search of stupidity over 20 years of high-tech marketing disasters

Dades bibliogràfiques
Autor principal: Chapman, Merrill R. 1953-
Format: Llibre
Idioma:English
Publicat: Berkeley, Calif. Apress c2003.
Matèries:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Accés en línia:Table of contents