Cases in sport marketing

Detalles Bibliográficos
Autor Principal:	McDonald, Mark A.
Outros autores:	Milne, George R.
Formato:	Libro
Idioma:	inglés
Publicado:	Sudbury, Mass. Jones and Bartlett c1999.
Subjects:	Sports > Marketing > United States > Case studies. Sports > Economic aspects > United States > Case studies. Case method.