Cases in sport marketing

Détails bibliographiques
Auteur principal:	McDonald, Mark A.
Autres auteurs:	Milne, George R.
Format:	Livre
Langue:	English
Publié:	Sudbury, Mass. Jones and Bartlett c1999.
Sujets:	Sports > Marketing > United States > Case studies. Sports > Economic aspects > United States > Case studies. Case method.