Cases in sport marketing

Bibliografiske detaljer
Hovedforfatter:	McDonald, Mark A.
Andre forfattere:	Milne, George R.
Format:	Bog
Sprog:	English
Udgivet:	Sudbury, Mass. Jones and Bartlett c1999.
Fag:	Sports > Marketing > United States > Case studies. Sports > Economic aspects > United States > Case studies. Case method.