Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Bibliografske podrobnosti
Glavni avtor: Zeithaml, Valarie A.
Drugi avtorji: Bitner, Mary Jo
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2003.
Izdaja:3rd ed.
Teme:
Services industries > Marketing.
Customer services.
Marketing.