Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Manylion Llyfryddiaeth
Prif Awdur: Zeithaml, Valarie A.
Awduron Eraill: Bitner, Mary Jo
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill/Irwin c2003.
Rhifyn:3rd ed.
Pynciau:
Services industries > Marketing.
Customer services.
Marketing.