Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Alle Versionen (8)
Bibliographische Detailangaben
1. Verfasser: Zeithaml, Valarie A.
Weitere Verfasser: Bitner, Mary Jo
Format: Buch
Sprache:English
Veröffentlicht: Boston McGraw-Hill/Irwin c2003.
Ausgabe:3rd ed.
Schlagworte:
Services industries > Marketing.
Customer services.
Marketing.