Brands & advertising how advertising effectiveness influences brand equity Cindy Gaessens... [et al.]

Brands & advertising how advertising effectiveness influences brand equity

Bibliografiska uppgifter
Huvudupphovsman: Franzen, Giep
Materialtyp: Bok
Språk:English
Publicerad: Oxfordshire, U.K. Admap Pub. c1999.
Ämnen:
Brand name products > Management.
Advertising.