Brands & advertising how advertising effectiveness influences brand equity Cindy Gaessens... [et al.]

Brands & advertising how advertising effectiveness influences brand equity

Opis bibliograficzny
1. autor: Franzen, Giep
Format: Książka
Język:English
Wydane: Oxfordshire, U.K. Admap Pub. c1999.
Hasła przedmiotowe:
Brand name products > Management.
Advertising.