Brands & advertising how advertising effectiveness influences brand equity

Detaylı Bibliyografya
Yazar:	Franzen, Giep
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Oxfordshire, U.K. Admap Pub. c1999.
Konular:	Brand name products > Management. Advertising.