Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

書誌詳細
第一著者: Cravens, David W.
その他の著者: Merrilees, W.J, Walker, Rhett
フォーマット: 図書
言語:English
出版事項: Sydney The McGraw-Hill Companies Inc., c2000.
主題:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.