Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Detalhes bibliográficos
Autor principal: Cravens, David W.
Outros Autores: Merrilees, W.J, Walker, Rhett
Formato: Livro
Idioma:English
Publicado em: Sydney The McGraw-Hill Companies Inc., c2000.
Assuntos:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.