Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Detaylı Bibliyografya
Yazar: Cravens, David W.
Diğer Yazarlar: Merrilees, W.J, Walker, Rhett
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Sydney The McGraw-Hill Companies Inc., c2000.
Konular:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.