Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

書目詳細資料
主要作者: Cravens, David W.
其他作者: Merrilees, W.J, Walker, Rhett
格式: 圖書
語言:English
出版: Sydney The McGraw-Hill Companies Inc., c2000.
主題:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.