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Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Bibliografske podrobnosti
Glavni avtor: Cravens, David W.
Drugi avtorji: Merrilees, W.J, Walker, Rhett
Format: Knjiga
Jezik:angleščina
Izdano: Sydney The McGraw-Hill Companies Inc., c2000.
Teme:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.