Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Dettagli Bibliografici
Autore principale: Cravens, David W.
Altri autori: Merrilees, W.J, Walker, Rhett
Natura: Libro
Lingua:English
Pubblicazione: Sydney The McGraw-Hill Companies Inc., c2000.
Soggetti:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.