Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Merrilees, W.J, Walker, Rhett
Format: Book
Language:English
Published: Sydney The McGraw-Hill Companies Inc., c2000.
Subjects:
Marketing > Management. > Pacific Area.
Marketing > Pacific Area > Decision making.
Marketing > Pacific Area > Management > Case studies.