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Services marketing integrating customer focus across the firm

Bibliografski detalji
Glavni autor: Zeithaml, Valarie a.
Daljnji autori: Bitner, Mary Jo
Format: Knjiga
Jezik:engleski
Izdano: Boston McGraw-Hill c2000.
Izdanje:2nd ed.
Teme:
Services industries > Marketing.
Customer services.
Marketing.