Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Détails bibliographiques
Auteur principal: Zeithaml, Valarie a.
Autres auteurs: Bitner, Mary Jo
Format: Livre
Langue:English
Publié: Boston McGraw-Hill c2000.
Édition:2nd ed.
Sujets:
Services industries > Marketing.
Customer services.
Marketing.