Advertising principles and practice

書目詳細資料
Main Authors:	Wells, William 1926- (Author), Burnett, John 1944- . (Author), Moriarty, Sandra Ernst (Author)
格式:	圖書
語言:	英语
出版:	Upper Saddle River, N.J. Prentice-Hall c2000.
版:	5th edition.
主題:	Advertising.