Advertising principles and practice

Advertising principles and practice

Show all versions (11)
Bibliographic Details
Main Authors: Wells, William 1926- (Author), Burnett, John 1944- . (Author), Moriarty, Sandra Ernst (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice-Hall c2000.
Edition:5th edition.
Subjects:
Advertising.