Commodity advertising : the economics and measurement of generic programs

书目详细资料
主要作者:	Forker, Olan D.
格式:	图书
语言:	English
出版:	New York Lexington Books c1993
主题:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.