Commodity advertising : the economics and measurement of generic programs

Bibliografische gegevens
Hoofdauteur:	Forker, Olan D.
Formaat:	Boek
Taal:	English
Gepubliceerd in:	New York Lexington Books c1993
Onderwerpen:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.