Commodity advertising : the economics and measurement of generic programs

書目詳細資料
主要作者:	Forker, Olan D.
格式:	圖書
語言:	English
出版:	New York Lexington Books c1993
主題:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.