Commodity advertising : the economics and measurement of generic programs

Bibliografiska uppgifter
Huvudupphovsman:	Forker, Olan D.
Materialtyp:	Bok
Språk:	English
Publicerad:	New York Lexington Books c1993
Ämnen:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.