Commodity advertising : the economics and measurement of generic programs

Библиографические подробности
Главный автор:	Forker, Olan D.
Формат:	‌
Язык:	English
Опубликовано:	New York Lexington Books c1993
Предметы:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.