Commodity advertising : the economics and measurement of generic programs

Detalhes bibliográficos
Autor principal:	Forker, Olan D.
Formato:	Livro
Idioma:	English
Publicado em:	New York Lexington Books c1993
Assuntos:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.