Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs

Opis bibliograficzny
1. autor: Forker, Olan D.
Format: Książka
Język:English
Wydane: New York Lexington Books c1993
Hasła przedmiotowe:
Advertising > Brand name products > United States.
Advertising > Food > United States.
Advertising > Food > Case studies > United States.
Generic products > United States.