Commodity advertising : the economics and measurement of generic programs

書誌詳細
第一著者:	Forker, Olan D.
フォーマット:	図書
言語:	English
出版事項:	New York Lexington Books c1993
主題:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.