Commodity advertising : the economics and measurement of generic programs

Dettagli Bibliografici
Autore principale:	Forker, Olan D.
Natura:	Libro
Lingua:	English
Pubblicazione:	New York Lexington Books c1993
Soggetti:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.