Commodity advertising : the economics and measurement of generic programs

מידע ביבליוגרפי
מחבר ראשי:	Forker, Olan D.
פורמט:	ספר
שפה:	English
יצא לאור:	New York Lexington Books c1993
נושאים:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.