Commodity advertising : the economics and measurement of generic programs

Detalles Bibliográficos
Autor Principal:	Forker, Olan D.
Formato:	Libro
Idioma:	English
Publicado:	New York Lexington Books c1993
Subjects:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.