Commodity advertising : the economics and measurement of generic programs

Xehetasun bibliografikoak
Egile nagusia:	Forker, Olan D.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	New York Lexington Books c1993
Gaiak:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.