Commodity advertising : the economics and measurement of generic programs

Manylion Llyfryddiaeth
Prif Awdur:	Forker, Olan D.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York Lexington Books c1993
Pynciau:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.