Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs

Dades bibliogràfiques
Autor principal: Forker, Olan D.
Format: Llibre
Idioma:English
Publicat: New York Lexington Books c1993
Matèries:
Advertising > Brand name products > United States.
Advertising > Food > United States.
Advertising > Food > Case studies > United States.
Generic products > United States.