Commodity advertising : the economics and measurement of generic programs

Bibliografiset tiedot
Päätekijä:	Forker, Olan D.
Aineistotyyppi:	Kirja
Kieli:	English
Julkaistu:	New York Lexington Books c1993
Aiheet:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.